Microsoft Dynamics CRM 4.0 overview |
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Microsoft Dynamics CRM 4.0 is a fully integrated customer relationship management (CRM) system. Microsoft Dynamics CRM gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post-sales. With tools to enhance your company's sales, marketing, and customer service processes—along with native Microsoft Office Outlook integration—Microsoft Dynamics CRM delivers a fast, flexible, and affordable solution.
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| Microsoft Dynamics CRM helps you drive consistent and measurable improvement in everyday business processes. |
| Marketing: A clearer view of customers and more informed marketing investments |
| Segment customer lists into distinct benefit groups and then market to one or more of the identified segments using a workflow-driven model. With Microsoft Dynamics CRM, your marketing professionals can leverage tools for: |
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- customer segmentation
- campaign planning and execution
- data extraction and cleansing
- analytics and reporting
- marketing/sales collaboration tools
- information sharing portals
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| Sales: Get more leads and close more business |
| Access a complete view of customer data online or offline, and leverage tools that enable your sales professionals to get real-time access to leads, identify cross-sell and up-sell opportunities, and close more deals, faster. Microsoft Dynamics CRM provides: |
- lead and opportunity management
- account and contact management
- territory management
- forecasting and sales analytics
- offline and mobile device access
- quick access to products, pricing, and quotes
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| Customer service: Provide more value to customers |
| Respond faster to customer service issues and empower your service organization to anticipate, address and deliver consistent, efficient customer care that contributes to long-term business profitability. Microsoft Dynamics CRM provides functionality for: |
- account and contact management
- case and interaction management
- product and contract management
- knowledge-base management
- service scheduling
- workflow across teams and groups
- service reporting and analytics
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Improve Business Productivity with Microsoft Dynamics CRM |
| Five integrated modules take the best of CRM and add features that work the way you do—in a familiar Microsoft environment. From easy customization to flexible reporting to fast, intuitive searches, Microsoft Dynamics CRM is a must-have for the customer-centric business. |
| SALES - CREATE DEMAND AND GENERATE NEW BUSINESS |
| No matter how complex your sales process, Microsoft Dynamics CRM can help you quickly qualify sales leads and opportunities, streamline your sales strategy, and help your force access critical customer information at a moment’s notice to help make the sale. |
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| MARKETING - GENERATE REPEAT BUSINESS AND INCREASED RESULTS |
| Transform customer information into action with Microsoft Dynamics CRM. You’ll have clear insight into your customers' unique needs and preferences with reporting and analysis tools built on Microsoft SQL Server™. Use the targeted information you glean to focus your marketing efforts and execute smarter campaigns. |
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| CUSTOMER SERVICE - PROVIDE MORE VALUE TO CUSTOMERS |
| Every interaction with a customer is vital. From delivering the right answer the first time, to resolving issues appropriately to coordinating services, Microsoft Dynamics CRM can help enhance your relationships with your customers by enabling you to offer high-quality, personalized service. |
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| ANALYTICS - CAPTURE TIMELY AND ACTIONABLE INSIGHTS INTO YOUR BUSINESS |
| Information you can understand and put to work quickly is key in your competitive world. Microsoft Dynamics CRM uses predictive analytics to turn your data into knowledge, from prioritizing leads to recommending strategic cross- and up-sell opportunities. You can even combine data with integrated workflow to respond in real-time to your business changes. |
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| WORKFLOW - SHARE INFORMATION ACROSS YOUR ORGANIZATION AND STAY PRODUCTIVE |
| Collaborate at every level—and give everyone access to the business process best practices that can make them more effective and efficient. Microsoft Dynamics CRM empowers a more consistent, productive company. |
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